SEARCH ENGINE OPTIMIZATION
Designing and building a functional and beautiful website is extremely important, but helping your target audience and potential customers find and explore it is crucial. That’s where Search Engine Optimization (SEO) comes in.
SEO is the process of increasing the visibility of a website in search engines “free” or “organic” search results, in order to bring more traffic to the site. Search engines such as Google or Bing use extensive site crawling techniques to gather information from websites, and complex algorithms to determine which content is relevant to millions of search terms. These factors determine which web pages, images or videos should be delivered higher in the results of a search request. The higher you are in the search results and the more compelling and relevant your content is to the searcher, the higher the click-through rate (CTR) will be.
SEO: Built in from the start
Part of our website design process is helping you craft your content to not only communicate with your site visitors through words and images, but for the content to be an integral part of SEO from the start.
An initial discovery process to learn your needs and goals for the site is followed by research on your competition. We’ll then develop a strategy for creating and organizing content – whether it be text, images, videos, or social media integration – to fit within and reinforce the site’s overall SEO and information structure. This holistic approach gives us a foundation to build the SEO into every aspect of the site. With that in place we can begin optimizing the website for search engines using our extensive toolbox of SEO techniques, tools and strategies.
It’s key for your business to easily be found in the vast sea of online information. Our SEO techniques are proven ways of getting your website more visibility and to connect you quickly and easily to your audience. Contact us to learn more about how we can help you rise to the top of your market or field with powerful and effective SEO.